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Why brush your teeth in the morning before breakfast?

Brush your teeth before breakfast to avoid swallowing the bacteria that accumulated in your mouth overnight.

Shabondama Soap’s toothpaste is perfect for your first brush of the day.

With a gentle lather and a subtle peppermint flavor, it won’t affect your sense of taste, allowing you to fully enjoy the flavors of your breakfast.

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Imagine your toothpaste as something you eat.

Would you want to put something that is filled with synthetic chemicals into your mouth?

Would you be OK letting your loved ones put something like that in their mouths?

We created our toothpaste using only natural, additive-free soap and the most essential ingredients.

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A toothpaste lineup that will transform your morning routine

Additive-free product lineup
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*Individual reactions may vary. Immediately stop usage and consult a doctor if experiencing any allergic reactions or skin irritation.